!.?.!A mother can be her infant’s worst opponent. Current study reveals Finland to be the finest
nation to be a mom. Still 15% of the expectant mothers in Finland smoke cigarettes. The circumstance is even worse among teen mothers, out of whom 50% smoke throughout pregnancy. There are almost 10,000 ash children born in Finland each year. The campaign aims to challenge the attitudes and also beliefs around smoking cigarettes during maternity, as well as motivate mothers to quit. Ash Babies project and also Baby Love film has been intended

and produced by Havas Worldwide Helsinki. Movie production was done by Studio Arkadena & Sauna International. The Cancer Society

of Finland combines high-level researchers, cancer cells care experts and cancer cells clients under
one business structure in a distinct means. CREDIT SCORES//. Client: Cancer Society of Finland. Customer liable: Virve Laivisto, Development Manager.

Ad Agency: Havas Worldwide Helsinki. Creative supervisor: Marko Vuorensola. Coordinator: Johanna Vuorensola. Art supervisor: Jon Gustavson. Copywriter: Marko Vuorinen.
Account supervisor: Nina Myllyharju.
Project coordinator: Muusa Salminen
. Communications consultant: Laura Lyyvuo.
Web developer: Mika Niemi.
Influencing: Paul Earl.
Director: Mikko @ Sauna
International. Supervisor’s Producer: Kojo Abban.

Editor: Miika Vaso. Associate creative/director: Nalle Sjöblad.
Line manufacturer: Urska
Vardijan. Production manager: Tina Pungartnik.

Set developer/ Art director: Spela Kropusek. Sylist: Katja Hrobat.
Postproduction: Matjaz Kocjan/ Studio Arkadena.
Colorist: NuFrame, Teo Riznar.
Author: Timo Kaukolampi.
Sound layout: Matjaz Moraus Zdesar. Digital production: Havas Worldwide Helsinki.

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